PRIVACY POLICY & PERSONAL DATA PROTECTION NOTICE

Last Updated: September 2026

This Privacy Policy and Personal Data Protection Notice (“Privacy Notice”) explains how personal data may be collected, used, processed, disclosed, stored and protected when you visit or use the LG Subscribe Malaysia website (“Website”), contact us, submit an enquiry, request product information, or otherwise communicate with us.

We respect your privacy and are committed to handling personal data responsibly and in accordance with applicable Malaysian laws, including the Personal Data Protection Act 2010 (Act 709), where applicable.

This Website is operated by an authorised LG Subscribe sales agent/consultant in Malaysia.

This Website is not the official website of LG Electronics Malaysia.

Our role is to provide information, consultation and sales assistance relating to LG Subscribe / Rent-Up products and programmes, and to assist customers with enquiries, applications, registrations and related arrangements.

Sales Consultant: FOONG KOK WAH
Consultant Reference: LGM222350
Telephone: 018-318 0118

For questions regarding this Privacy Notice or the handling of personal data, you may contact us using the details above.

Depending on how you interact with us or the Website, we may collect the following categories of personal data.

This may include:

• full name;
• telephone or mobile number;
• email address;
• correspondence details; and
• other contact information voluntarily provided by you.

This may include:

• products you are interested in;
• preferred subscription or rental plan;
• preferred contact method;
• preferred appointment or contact time;
• information contained in your enquiry;
• information required to assist with an application or registration; and
• other information voluntarily provided by you.

When you access or use the Website, certain technical information may be collected automatically, including:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• approximate location derived from technical information;
• referring website or source;
• date and time of Website visits; and
• other technical or usage information generated through interaction with the Website.

We may collect personal data when you:

• submit an enquiry or contact form;
• contact us by telephone;
• communicate with us through messaging applications such as WhatsApp;
• contact us through social media;
• request product, pricing or promotional information;
• request an appointment, consultation or follow-up;
• communicate with our sales consultant;
• submit information for an application or registration;
• visit or interact with the Website; or
• otherwise voluntarily provide information to us.

Where permitted by applicable law, we may also receive relevant information from service providers, authorised representatives or other parties involved in assisting with your enquiry, application or transaction.

We may collect, use and process personal data for purposes including:

1. responding to enquiries;
2. contacting you regarding LG products, subscription programmes or services;
3. providing product, pricing, promotional and programme information;
4. assisting with LG Subscribe / Rent-Up enquiries;
5. arranging appointments and follow-up communications;
6. assisting with applications, registrations and related processes;
7. verifying information where reasonably necessary;
8. facilitating communication with relevant authorised parties;
9. providing customer service and support;
10. maintaining records of enquiries and communications;
11. improving our Website, services and customer experience;
12. analysing Website usage and marketing performance;
13. measuring the effectiveness of advertising campaigns;
14. preventing fraud, misuse, abuse or unauthorised activities;
15. complying with applicable legal and regulatory obligations; and
16. carrying out other purposes reasonably related to the above.

Where permitted by applicable law, we may use the contact information you provide to communicate with you regarding relevant LG products, promotions, offers, updates, subscription programmes and related services.

Where consent is legally required, appropriate consent will be obtained before sending direct marketing communications.

You may request to stop receiving marketing or promotional communications at any time by contacting us.

Opting out of marketing communications will not necessarily prevent us from sending service-related, transactional, administrative or enquiry-related communications that are reasonably necessary.

We may disclose or provide access to personal data to relevant parties where reasonably necessary for the purposes described in this Privacy Notice.

Such parties may include:

• authorised sales personnel;
• authorised service personnel;
• relevant LG Subscribe / Rent-Up representatives or entities where necessary to assist with an enquiry, application or transaction;
• Website hosting providers;
• information technology and technical service providers;
• communication and messaging service providers;
• analytics and advertising service providers;
• payment, administrative or processing service providers where applicable;
• professional advisers;
• legal, regulatory or governmental authorities where required by law; and
• other parties where you have provided consent or where disclosure is otherwise permitted by applicable law.

We do not sell your personal data as a commercial product.

The Website may use third-party analytics, advertising and measurement services to understand Website traffic, improve Website performance, measure advertising effectiveness and improve marketing activities.

These services may include technologies provided by companies such as Google and Meta, depending on the services currently implemented on the Website.

Such technologies may use:

• cookies;
• tracking pixels;
• conversion tags;
• analytics tags; and
• similar technologies.

Information collected through these technologies may be processed by the relevant third-party providers in accordance with their respective privacy policies and terms.

Users are encouraged to review the privacy policies of the relevant third-party platforms for further information regarding their data-processing practices.

The Website may use cookies and similar technologies.

These technologies may be used to:

• enable Website functionality;
• remember user preferences;
• understand Website usage and traffic;
• analyse visitor behaviour;
• measure advertising and campaign performance;
• improve Website functionality and performance; and
• support marketing activities.

Depending on your browser and device settings, you may be able to control, block or disable cookies.

Please note that disabling certain cookies may affect the functionality or performance of some parts of the Website.

Where legally required, appropriate cookie or tracking consent mechanisms may be provided.

Some third-party service providers used for Website hosting, analytics, advertising, communications, data storage or other technology services may operate or process data outside Malaysia.

Where applicable, reasonable steps will be taken to ensure that personal data is handled in accordance with applicable legal requirements and appropriate safeguards.

We take reasonable administrative, organisational and technical measures to protect personal data against:

• unauthorised access;
• misuse;
• loss;
• alteration;
• unauthorised disclosure; and
• destruction.

However, no internet transmission, electronic communication or electronic storage method can be guaranteed to be completely secure.

Users should also take reasonable precautions when providing personal information through online services.

Personal data will be retained only for as long as reasonably necessary for the purposes for which it was collected or as required for legitimate business or legal purposes.

This may include retaining information for purposes such as:

• responding to enquiries;
• completing applications or transactions;
• providing customer support;
• maintaining appropriate business records;
• resolving disputes;
• complying with legal or regulatory obligations; and
• protecting legitimate business interests.

When personal data is no longer reasonably required, appropriate steps may be taken to delete, destroy or anonymise it, subject to applicable legal requirements.

Subject to applicable Malaysian law, you may have the right to:

• request access to personal data held about you;
• request correction of inaccurate, outdated or incomplete personal data;
• withdraw consent where processing is based on consent;
• request information regarding how your personal data is being processed; and
• request that your personal data no longer be used for direct marketing purposes.

Certain requests may be subject to identity verification, applicable legal requirements, exemptions or reasonable administrative procedures.

To exercise any applicable rights, please contact us using the contact information provided in this Privacy Notice.

Where personal data is processed based on your consent, you may withdraw that consent by contacting us.

Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

Please note that withdrawal of consent may affect our ability to respond to certain enquiries, process applications or provide certain services where the relevant information is reasonably necessary.

You are responsible for providing information that is accurate, complete and reasonably up to date.

If your personal information changes or you become aware that information previously provided is inaccurate, please contact us so that appropriate corrections may be made where necessary.

If you provide personal data relating to another person, you should ensure that you have the necessary authority, permission or consent to provide that information where required.

You should also ensure that the relevant individual has been informed about the collection and processing of their personal data where required by applicable law.

This Website is intended for general audiences and is not specifically directed at children.

We do not knowingly collect personal data from children for purposes that are not permitted under applicable law.

If you believe that a child has provided personal data through the Website without appropriate consent or authority, please contact us.

The Website may contain links to third-party or external websites.

This Privacy Notice applies only to this Website and does not govern the privacy practices of third-party websites or platforms.

Users should review the applicable privacy notices or policies of external websites before submitting personal information to them.

We may amend or update this Privacy Notice from time to time to reflect changes in:

• the Website;
• our services or business practices;
• technology used on the Website;
• applicable legal or regulatory requirements; or
• data-processing practices.

The latest version will be published on this Website together with an updated “Last Updated” date.

If you have any questions, requests or concerns regarding this Privacy Notice or the handling of your personal data, please contact:

Consultant Name: LIM KOK AAN
Consultant Reference: M126771
Telephone: 018-2373 767
Website: https://lgstarling.com​

We will take reasonable steps to review and respond to privacy-related enquiries.

By submitting personal data through this Website, you acknowledge that you have had the opportunity to read this Privacy Notice and understand the purposes for which your personal data may be collected, used, disclosed and processed.

Where consent is required under applicable law, the relevant consent will be obtained separately or through an appropriate consent mechanism.

Submitting an enquiry does not, by itself, mean that you are entering into a contract with LG Electronics Malaysia or that this Website is operated by LG Electronics Malaysia.